Let’s talk

LEGAL

Terms of Use

Last updated July 17, 2026

These Terms of Use (“Terms”) govern your use of gopulsepoint.com (the “Site”), operated by pulsepoint, LLC (“pulsepoint,” “we,” “us,” or “our”). By using the Site, you agree to these Terms.

Use of the Site

You may use the Site for lawful purposes only. You agree not to use it in any way that could damage, disable, or impair the Site or interfere with anyone else’s use of it.

Intellectual Property

All content on the Site, including text, graphics, logos, and design, is owned by pulsepoint or its licensors and is protected by applicable intellectual-property laws. You may not reproduce or distribute it without our written permission.

No Professional Advice

Content on the Site is provided for general informational purposes and does not constitute professional, legal, financial, or business advice. You should not rely on it as a substitute for advice tailored to your situation.

Disclaimers

The Site is provided “as is” and “as available” without warranties of any kind, whether express or implied. We do not warrant that the Site will be uninterrupted, error-free, or free of harmful components.

Limitation of Liability

To the fullest extent permitted by law, pulsepoint will not be liable for any indirect, incidental, or consequential damages arising from your use of the Site.

External Links

The Site may contain links to third-party websites. We are not responsible for their content or practices.

Changes to These Terms

We may update these Terms from time to time. Continued use of the Site after changes are posted constitutes acceptance of the revised Terms.

Governing Law

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws principles.

Contact Us

Questions about these Terms? Email us at info@gopulsepoint.com.

Paul Mitchell

Scaling an elite education brand without losing consistency or local relevance.

The challenge

Rapid franchise growth required a model that could protect the brand experience while helping each school compete in its own market. National consistency and local demand generation had to work as one system.

The strategy

Create a disciplined franchise framework supported by a distinctive national identity and a hub-and-spoke marketing model that equips local teams to activate effectively.

What we put in motion

Supported expansion to 137 locations through structured franchise modeling and repeatable growth practices.

National and local visibility

Created a unified national brand identity and a hub-and-spoke, geo-targeted marketing framework for local-market visibility.

Repeatable support

Designed operating playbooks, campaign systems, and franchisee-support tools to improve consistency from launch through ongoing operations.

Impact

The work helped build one of North America’s most recognizable beauty-school networks—combining a consistent national presence with strong local-market activation.

Capabilities activated

Franchise systems · Brand architecture · Geo-targeted marketing · Enablement

Selected team experience, including work before pulsepoint.

Discuss a similar challenge

Memorial Tournament (PGA)

Modernizing ticket access while building a measurable fan-acquisition engine.

The challenge

A traditional purchasing journey limited convenience and provided little insight into fan behavior. The tournament needed a secure digital experience that could simplify purchase, expand reach, and support better decisions for future events.

The strategy

Pair a friction-reducing ticket platform with an integrated demand-generation plan, creating a connected journey from discovery through purchase.

What we put in motion

Designed the tournament’s first online ticket-purchasing platform, including secure payments and seat-selection functionality.

A clearer purchase journey

Mapped the purchase flow to reduce friction and give fans a clear, intuitive route to completion.

Coordinated demand generation

Built coordinated social-media and email campaigns to create awareness, drive traffic, and convert interest into ticket sales.

Impact

The program digitized fan access, increased ticket-sales volume, and established a data-informed marketing funnel that could be refined and reused for future tournaments.

Capabilities activated

Digital commerce · Conversion journey · Email strategy · Social activation

Selected team experience, including work before pulsepoint.

Discuss a similar challenge

Victoria’s Secret

Creating launch momentum across channels for new lingerie and beauty products.

The challenge

New product introductions needed to land as one coordinated brand moment, not a collection of disconnected digital, retail, influencer, and public-relations activities. The work required speed, creative consistency, and a clear path from awareness to purchase.

The strategy

Build launch platforms around a single customer promise, then translate that promise into channel-specific experiences while preserving a recognizable visual and verbal identity.

What we put in motion

Developed integrated campaign concepts for lingerie and beauty launches, connecting product stories to seasonal and cultural moments.

Influencer and promotional activation

Structured influencer activations and promotional calendars to extend reach and create multiple waves of attention.

A coordinated launch

Aligned digital, in-store, social, and PR teams around shared messaging, assets, timing, and calls to action.

Impact

The coordinated launch model accelerated product visibility, supported stronger sales velocity, and deepened engagement by giving customers a consistent story at every touchpoint.

Capabilities activated

Brand storytelling · Cross-channel orchestration · Influencer activation · Launch planning

Selected team experience, including work before pulsepoint.

Discuss a similar challenge

Wendy’s

Scope

Multi-Unit Franchisee & Corporate Marketing Integration

Strategy

Improve consistency and effectiveness across marketing touchpoints for multi-unit operators.

Execution

Provided toolkits, campaign templates, and co-op marketing systems.

Regional team training

Trained marketing teams on region-specific tactics.

Performance optimization

Audited digital performance and optimized campaigns.

Results

Strengthened alignment between local and corporate campaigns, increasing campaign ROI and reducing duplicated efforts.

Selected team experience, including work before pulsepoint.

Discuss a similar challenge