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Privacy Policy

Last updated July 17, 2026

pulsepoint, LLC (“pulsepoint,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through gopulsepoint.com (the “Site”), how we use it, and the choices you have.

Information We Collect

Information you provide. When you submit our contact form, we collect the name, email address, phone number, and any details you include in your message.

Information collected automatically. Like most websites, we and our analytics providers may automatically collect technical information such as your IP address, browser type, device information, pages viewed, and the dates and times of your visits, using cookies and similar technologies.

How We Use Information

We use the information to respond to your inquiries and provide the services you request, to operate and improve the Site, to understand how visitors use the Site, and to comply with our legal obligations.

How We Share Information

We do not sell your personal information. We may share it with trusted service providers who help us operate the Site and communicate with you (for example, email and analytics providers), and where required by law or to protect our rights.

Cookies and Analytics

The Site uses cookies and analytics tools (such as Google Analytics) to understand traffic and usage. You can control cookies through your browser settings; disabling them may affect how the Site functions.

Data Retention

We keep the information you submit for as long as needed to respond to your inquiry and for our legitimate business purposes, unless a longer retention period is required by law.

Your Choices and Rights

You may request that we access, correct, or delete the personal information you have provided by emailing info@gopulsepoint.com. Depending on where you live, you may have additional rights under applicable law.

Third-Party Links

The Site may link to third-party websites. We are not responsible for the privacy practices or content of those sites.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date.

Contact Us

Questions about this Privacy Policy? Email us at info@gopulsepoint.com.

Paul Mitchell

Scaling an elite education brand without losing consistency or local relevance.

The challenge

Rapid franchise growth required a model that could protect the brand experience while helping each school compete in its own market. National consistency and local demand generation had to work as one system.

The strategy

Create a disciplined franchise framework supported by a distinctive national identity and a hub-and-spoke marketing model that equips local teams to activate effectively.

What we put in motion

Supported expansion to 137 locations through structured franchise modeling and repeatable growth practices.

National and local visibility

Created a unified national brand identity and a hub-and-spoke, geo-targeted marketing framework for local-market visibility.

Repeatable support

Designed operating playbooks, campaign systems, and franchisee-support tools to improve consistency from launch through ongoing operations.

Impact

The work helped build one of North America’s most recognizable beauty-school networks—combining a consistent national presence with strong local-market activation.

Capabilities activated

Franchise systems · Brand architecture · Geo-targeted marketing · Enablement

Selected team experience, including work before pulsepoint.

Discuss a similar challenge

Memorial Tournament (PGA)

Modernizing ticket access while building a measurable fan-acquisition engine.

The challenge

A traditional purchasing journey limited convenience and provided little insight into fan behavior. The tournament needed a secure digital experience that could simplify purchase, expand reach, and support better decisions for future events.

The strategy

Pair a friction-reducing ticket platform with an integrated demand-generation plan, creating a connected journey from discovery through purchase.

What we put in motion

Designed the tournament’s first online ticket-purchasing platform, including secure payments and seat-selection functionality.

A clearer purchase journey

Mapped the purchase flow to reduce friction and give fans a clear, intuitive route to completion.

Coordinated demand generation

Built coordinated social-media and email campaigns to create awareness, drive traffic, and convert interest into ticket sales.

Impact

The program digitized fan access, increased ticket-sales volume, and established a data-informed marketing funnel that could be refined and reused for future tournaments.

Capabilities activated

Digital commerce · Conversion journey · Email strategy · Social activation

Selected team experience, including work before pulsepoint.

Discuss a similar challenge

Victoria’s Secret

Creating launch momentum across channels for new lingerie and beauty products.

The challenge

New product introductions needed to land as one coordinated brand moment, not a collection of disconnected digital, retail, influencer, and public-relations activities. The work required speed, creative consistency, and a clear path from awareness to purchase.

The strategy

Build launch platforms around a single customer promise, then translate that promise into channel-specific experiences while preserving a recognizable visual and verbal identity.

What we put in motion

Developed integrated campaign concepts for lingerie and beauty launches, connecting product stories to seasonal and cultural moments.

Influencer and promotional activation

Structured influencer activations and promotional calendars to extend reach and create multiple waves of attention.

A coordinated launch

Aligned digital, in-store, social, and PR teams around shared messaging, assets, timing, and calls to action.

Impact

The coordinated launch model accelerated product visibility, supported stronger sales velocity, and deepened engagement by giving customers a consistent story at every touchpoint.

Capabilities activated

Brand storytelling · Cross-channel orchestration · Influencer activation · Launch planning

Selected team experience, including work before pulsepoint.

Discuss a similar challenge

Wendy’s

Scope

Multi-Unit Franchisee & Corporate Marketing Integration

Strategy

Improve consistency and effectiveness across marketing touchpoints for multi-unit operators.

Execution

Provided toolkits, campaign templates, and co-op marketing systems.

Regional team training

Trained marketing teams on region-specific tactics.

Performance optimization

Audited digital performance and optimized campaigns.

Results

Strengthened alignment between local and corporate campaigns, increasing campaign ROI and reducing duplicated efforts.

Selected team experience, including work before pulsepoint.

Discuss a similar challenge